Intuit will release Quickbooks Simple Start next week, a simplified $100 version of Quickbooks aimed at sole proprietors and very small businesses currently keeping paper records. It will use the same database format as the more complex Quickbooks programs, making it easier to upgrade in the future when the business grows.
Quickbooks is becoming the cornerstone product of Intuit, which has also introduced expensive specialized versions of Quickbooks for specific industries – real estate, retail, construction, and others. Here’s an article with more details about Quickbooks Simple Start.