Schrodinger’s AI: It’s A Bubble And Not A Bubble

Aug 13, 2024 | AI, Amazon, Android, Apple, business, Google, Microsoft, search

AI arrived so quickly! You can be forgiven for not knowing how to interpret what’s going on in the tech industry. In 2024, AI combines massive investments with unrealistic hype. It appears to be a bubble with no practical applications, like pet rocks, Tamagotchis, and...

Amazon Doesn’t Want To Miss The Augmented Future

Apr 20, 2022 | Amazon, augmented reality, Echo, hardware, virtual reality

Amazon is quietly doing its own research into augmented reality glasses and apps. Evidence has been uncovered that Amazon is assembling a sizable team to work on some kind of AR/VR device. And in some sense Amazon is ahead of the others, because it has already...

Nothing Is Technology. Everything Is Technology.

Mar 6, 2022 | Amazon, Apple, augmented reality, Azure, bruceb, business, Facebook, Google, Internet, Microsoft, virtual reality

I’ve been trying to figure out a role for Bruceb News in 2022. My life has changed – I’m working with Jim Rowson on our latest best-selling novel SMelL and I’m not doing much IT work any more, as planned. But I still devour tech news hungrily, scanning hundreds...

Tech Companies Are Too Big (And They’ll Probably Stay That Way)

Aug 16, 2021 | Amazon, Apple, business, Facebook, Google, Microsoft, news, Politics

They’re too damn big! Admit it, that’s your gut feeling about the five giant tech companies – Apple, Google, Facebook, Amazon, Microsoft. It’s a constant refrain in the news, and it’s starting to be an assumption in our conversations. They need to be cut down to...

Why Isn’t “My List” The First Thing I See On Netflix?

May 12, 2021 | Amazon, video, web_services

I had an epiphany the other day about something that has been puzzling me: I expect “My List” to be the first thing I see on Netflix, and it’s not there. I couldn’t figure it out. Not only wasn’t it the first thing I saw, “My Stuff” was actually hard to find on some...

Should You “Sign In With Facebook”?

Mar 28, 2021 | Amazon, Facebook, Google, LastPass, Privacy, security, web_services

It seems like everyone is using the sign-in screen that invites you to “Sign in with Facebook” to a website that is not Facebook. Facebook and Google turn up most often but you might also see the option to sign in with Twitter, Amazon, Microsoft, Instagram, or others....