Jun 12, 2022 | augmented reality, Facebook, Google, law, Politics, security
Augmented reality will fail unless it comes with augmented privacy. This is completely separate from the technical difficulty of developing AR equipment. Apple decided not to talk about its AR glasses at last week’s developer conference because they need more time to...
Apr 10, 2022 | augmented reality, business, Facebook, games, virtual reality
Niantic is a tech company developing tools and games for the day when augmented reality will be widely adopted. Niantic’s founder and CEO John Hanke has strong opinions about the very different worlds of augmented reality and virtual reality, saying that the metaverse...
Mar 6, 2022 | Amazon, Apple, augmented reality, Azure, bruceb, business, Facebook, Google, Internet, Microsoft, virtual reality
I’ve been trying to figure out a role for Bruceb News in 2022. My life has changed – I’m working with Jim Rowson on our latest best-selling novel SMelL and I’m not doing much IT work any more, as planned. But I still devour tech news hungrily, scanning hundreds...
Feb 13, 2022 | Apple, augmented reality, business, Facebook, Google, HoloLens, Microsoft, virtual reality
Last fall all the cool companies started talking about their augmented reality plans and throwing around the term “metaverse” as if it meant something. (Insider tip: it doesn’t.) Journalists have been crowding around Facebook, Apple, and Microsoft on...
Jan 19, 2022 | Apple, augmented reality, Facebook, HoloLens, Microsoft, virtual reality
See if I have this right. You read the last article and you agreed completely that you can ignore virtual reality, because that’s what you wanted to hear. But you can’t imagine why I say that augmented reality is going to be a big deal, so you skipped that part....
Jan 15, 2022 | augmented reality, Facebook, games, virtual reality
Augmented reality is going to be a Really Big Deal, but not for many years. Every major tech company will spend billions of dollars in 2022 on augmented reality. This is a transition year. None of the big tech companies will have a product to buy in 2022 that will...
