Virtual Reality Has No Future And It’s Mark Zuckerberg’s Fault

Aug 21, 2022 | augmented reality, business, Facebook, games, virtual reality

Luxuriate in the awfulness of the above picture. It’s Mark Zuckerberg’s avatar in virtual reality, taking a selfie in front of the Eiffel Tower and it’s hard to be sure, maybe Sagrada Familia in Barcelona? Meta released the picture to promote the...

Will Augmented Reality Push Us Over A Privacy Cliff?

Jun 19, 2022 | augmented reality, law, Politics, Privacy, virtual reality

Ten years from now you may pick up your augmented reality glasses automatically, exactly as you pick up your phone today. The glasses will do many of the same things, plus they’ll offer new ways to communicate or obtain information or entertain yourself. They also...

Amazon Doesn’t Want To Miss The Augmented Future

Apr 20, 2022 | Amazon, augmented reality, Echo, hardware, virtual reality

Amazon is quietly doing its own research into augmented reality glasses and apps. Evidence has been uncovered that Amazon is assembling a sizable team to work on some kind of AR/VR device. And in some sense Amazon is ahead of the others, because it has already...

Niantic Redefines The Metaverse

Apr 10, 2022 | augmented reality, business, Facebook, games, virtual reality

Niantic is a tech company developing tools and games for the day when augmented reality will be widely adopted. Niantic’s founder and CEO John Hanke has strong opinions about the very different worlds of augmented reality and virtual reality, saying that the metaverse...

Nothing Is Technology. Everything Is Technology.

Mar 6, 2022 | Amazon, Apple, augmented reality, Azure, bruceb, business, Facebook, Google, Internet, Microsoft, virtual reality

I’ve been trying to figure out a role for Bruceb News in 2022. My life has changed – I’m working with Jim Rowson on our latest best-selling novel SMelL and I’m not doing much IT work any more, as planned. But I still devour tech news hungrily, scanning hundreds...

Google Wants To Play With The Other Augmented Kids

Feb 13, 2022 | Apple, augmented reality, business, Facebook, Google, HoloLens, Microsoft, virtual reality

Last fall all the cool companies started talking about their augmented reality plans and throwing around the term “metaverse” as if it meant something. (Insider tip: it doesn’t.) Journalists have been crowding around Facebook, Apple, and Microsoft on...